FEATURES OF LEARNING THE LANGUAGE OF MEDIA

Abstract

The level of studying the language of mass media in the world linguistics has been rapidly increasing in recent years. Currently me-
dialinguistics studied largely from the point of view of its multi-faceted relations and functions. The language of media and thinking,
language and media companies, language, media and cultural studies, language, media and politics are bright objects such studies. Of
course, new approaches to the language of mass media are not only related to the general trends in the development of world linguistics.
The changing functions of the media, the transition processes taking place in society, also have a direct impact on this. This creates the
need to understand the language of the media, taking into account the processes taking place in society in the field of culture, politics
and ideology. Verbal language used in interpersonal communication, in its own way, manifests its main features in the process of mass
communication. In the following years, the concept of media text has become widespread in the modern information world. The concept
of media text emerged instead of the traditional printed text in the twentieth century due to the rapid development of mass communica-
tion as a new form of text that is associated with cinema, radio-television, video, the Internet and mobile phones. This article is devoted
to the study of the language and style of media, the principles and approaches of teaching media linguistics at the faculties of Journalism
and Philology.