Abstract
Mazkur tadqiqot ijtimoiy tarmoqlardagi dialoglarda qo‘llaniladigan yumorli strategiyalarni o‘zbek, rus va ingliz tilidagi memlar hamda izohlar asosida tahlil qiladi. Solishtirma-kontent va semiotik usullar yordamida onlayn yumorning lingvistik va madaniy xususiyatlari aniqlanadi. Natijalar shuni ko‘rsatadiki, ironiy va sarkazm barcha tillarda umumiy vosita bo‘lsa-da, har bir til segmenti o‘ziga xos madaniy belgilarni namoyon etadi. O‘zbek yumori milliy stereotiplarga, rus yumori satira va sarkazmga, ingliz yumori esa global memlar va o‘zini-o‘zi tanqid qilishga asoslanadi. Tadqiqot til va raqamli madaniyat o‘rtasidagi bog‘liqlikni ko‘rsatadi.
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