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Abstract
This article examines the process of imagery formation in lexical and phraseological nominations within the framework of modern linguistics. The study focuses on how imagery functions as a cognitive and semantic mechanism in the creation of lexical units and phraseological expressions. Particular attention is paid to the role of metaphor, metonymy, and cultural perception in shaping imagery-based nominations. The research employs descriptive, comparative, and contextual analysis methods to identify the semantic and expressive features of imagery in different language units. The findings demonstrate that imagery enhances expressiveness, emotionality, and cultural specificity of language, playing a crucial role in conceptualizing reality and reflecting the national worldview embedded in language. The results of the study may contribute to further research in semantics, phraseology, cognitive linguistics, and translation studies
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