VIRTUAL IDENTITY OF THE POPULATION OF KHORAZM AND THE FORMATION OF ONLINE COMMUNITIES IN SOCIAL NETWORKS

Abstract

Among the major global transformations of the 21st century is the emergence and development of Internet
communities. Today, the process of forming online communities can be viewed as generating new forms of
ethnic identity. This article examines the rise and popularization of social networks and virtual communities, as well as the promotion of online culture within small ethnic groups, interpreting them as a distinct
identity shaped by the Internet and social media. The analysis is carried out using the example of the people
of the Khorezm oasis