Abstract
This article examines the linguopragmatic features of English-language discourse on the Facebook social network. The purpose of the research is to identify the manifestations of linguistic economy and speech acts in digital communication. The study employs qualitative analysis and descriptive methods, based on J. Searle's theory of speech acts. The findings indicate that Facebook discourse is multimodal in nature, where traditional grammatical norms are replaced by pragmatic tools such as emojis, reactions, and ellipsis. In conclusion, it is argued that social media language is a hybrid form of oral and written speech, where communicative effectiveness is ensured through contextual cues.
References
1. Bou-Franch, P., & Blitvich, P. G.-C. (Eds.). (2021). Analyzing digital discourse: New insights and future directions. Palgrave Macmillan.
2. Chiluwa, I. (Ed.). (2021). Discourse analysis of internet communication. Routledge.
3. Crystal, D. (2006). Language and the Internet. Cambridge University Press.
4. Gawne, L., & McCulloch, G. (2023). Language and the internet. Oxford University Press.
5. Haugh, M., & Terkourafi, M. (2023). Pragmatics and digital communication. Cambridge University Press.
6. Herring, S. C. (2007). Facets of computer-mediated communication. Open University Press.
7. Searle, J. R. (1969). Speech acts: An essay in the philosophy of language. Cambridge University Press.
8. Yus, F. (2011). Cyberpragmatics: Internet-mediated communication in context. John Benjamins Publishing.
9. Zappavigna, M. (2021). The grammar of visual meaning: Visual communication in the digital age. Routledge.

This work is licensed under a Creative Commons Attribution 4.0 International License.